Marketing Communications

Identity System

Help strengthen the IPFW brand.

Brand is, among many things, about perception. Maintaining a cohesive and coherent brand identity across campus is essential to furthering the mission, vision, and values of IPFW.

The IPFW Identity System is one way to bring greater recognition and clarity, as well as aesthetic unity, to the university. This system was created to establish, preserve, and strengthen the branding of our university—and also to offer guidance in how best to utilize common visual and editorial assets in everyday practice.