Marketing Communications

Visual Design

Align your design.

Standards in visual design help ensure cohesive, efficient, and effective branding of your office, department, or division in addition to the larger campus community. Aligning your design with the best practices developed by Marketing Communications creates an aesthetic harmony that is visually pleasing and helps to deliver the results you want.

The IPFW Identity System was developed from a foundation of honored, recognizable symbols and colors that have come to define IPFW, but also includes information on information architecture, typography, and more to assist content creators and distributors.