Honors Program

Fall Showcase Presenters

Amanda Leaders

Title:  “Testing the Effectiveness of a Reminder Cue in an Oral Health Program”

Major:  Management and Marketing                     

Faculty Mentor:  Dr. Bridget Leonard (Management and Marketing)

 Amanda Leaders

Amanda Leaders is a senior double majoring in Business Management and Marketing. During her time at IPFW, Amanda has been actively involved in many campus groups and activities such as Delta Sigma Pi, Beta Gamma Sigma, The Big Event, and a Fall Leadership Retreat. In  the fall of 2014, Amanda was picked to be one of twelve business students from the top 100  to  be named a Bill Lawson Scholar and invited to an exclusive business class entitled D490: Special Studies in International Business. This particular semester, the class partnered with Fort Wayne Metals. During this class, Amanda traveled abroad to Ireland to study international business and visited many companies including Fort Wayne Metals plant in Castlebar, Ireland. Amanda will be graduating with a Bachelor of Science in Business in May 2016.

Abstract

Dental decay in young children is associated with difficulties eating, speaking, and functioning well in school. Poor dental hygiene at a young age significantly increases the risk of dental decay later in life. Frequent tooth brushing is a major step in the prevention of dental decay. However, only about half of preschool aged children are reported to brush their teeth twice a day. This  study examines the effectiveness of mirror cling reminder cues in increasing tooth brushing for preschool children enrolled in local Head Start programs. Although a lot of social marketing programs use stickers and mirror clings as reminder cues, there is very little research that tests their effectiveness over the long term. This study consisted of a 6-week program where parents were sent a mirror cling of Roger the Red Robot, and asked to place it on their bathroom mirror where their child brushes their teeth. Through responsive text messages periodically over a 6-week period, parents were asked to report the number of times they brushed their child’s  teeth, and whether they or their child suggested the tooth brushing. They also responded to a  follow up question three months later asking whether their mirror cling was still up, and how often they were currently brushing their child’s teeth. Although results indicate that parents  liked the mirror cling, there is no evidence that it increased the frequency of tooth brushing for the duration of the study. When it came to the perception of the mirror cling, however, parents reported that they felt the mirror cling helped to remind both themselves and their child to brush twice a day.