Alumni Relations

Barry and Carol LaBov

Photo of the LaBovs

Barry LaBov

Owner, LaBov & Beyond Marketing Communications

Associate, General Studies, ‘82

Carol LaBov

Long-time creative contributor to the agency

B.A., English, ’78

Join us in congratulating the LaBovs on celebrating 35 years in business. LaBov & Beyond employees helped them mark this amazing milestone by purchasing an IPFW triangle in the donor wall. If you have someone—or something—to celebrate or commemorate, remember small triangles start at just $50. 

 Q: How did you become interested in your field?

Barry: Originally, music was my calling. I was in a couple of different rock bands (LaBov and Beyond and Mark Urgent) and thought that should be my future.

Professor Ator, now Professor Emeritus in Music, was a wonderful professor, but advised me to get out of music because of the challenges of making a living. I then discovered that the creativity in marketing—creating something unique and helping clients grow—could be just as exciting to me.

Carol: I thought library science was where I was headed and was an English major. Barry and I met in Spanish class and we had a love of music in common. Our first jobs at the agency were local T.V. and radio jingles for which I wrote lyrics. That was a lot of fun.

Q: Why did you choose IPFW?

Barry: I was committed to music and since my bands were based in Fort Wayne, IPFW was the only school I considered. I also worked at UPS from 4–9 p.m. to pay the bills.

Carol: I was from Kendallville and just didn’t have the resources to go to Bloomington. Fort Wayne seemed like a really big city then.

Q: Who were some of your mentors at IPFW?

Barry: Professor Ator in music was a big influence, as I mentioned. Also Professor Bulmahn, was an excellent algebra/trigonometry teacher who mentored me.

Carol: I had some wonderful teachers during my years here. Professor Headings, in English stands out as someone who made a difference.

Q: What is the best career advice you were given?

Barry: My father told me, “Follow your passion! When you enjoy what you’re doing when you wake up in the morning, financial rewards will follow.”

Carol: I completely agree. You spend so much time building a career, it’s important to love what you do.

Q: What surprised you most about IPFW?

Barry: Years ago, IPFW was really a compromise campus, so to speak. And it is today so different from those humble beginnings. This university is now something far better.

Carol: The quality of the education I received here was far greater than I expected. I truly believe that the professors, small class sizes, and opportunities offered here were second to none.

Q: Where do you hope to be in 5-10 years?

Barry: I’m proud that the next generation at LaBov & Beyond is well positioned to carry us into the future. It has always been important to create a culture that attracts people who want to do the right thing. Our motto is “Do the best work of your life.” And that has allowed us to partner with some iconic brands like Audi, BFGoodrich, BMW, and many more over the past 35 years.

Carol: Success is no longer defined by your Zip Code. You really can be based anywhere if you’re talented and hard working. And that will be even more true in the future. So many extraordinary things are happening in Fort Wayne right now—we really shouldn’t take it for granted!