University Relations and Communications

Our Workflow

The Creative Development Process

Our workflow is iterative, built on collaboration and dependent upon strong partnerships with our clients—stakeholders who provide the necessary technical expertise and act as subject matter experts in their respective disciplines. And, like any manufacturer, we produce end products that require time, focus, attention to detail, and a clear understanding of the task at hand—including ongoing interactions with clients, our subject-matter experts. Our goal is to consistently follow this creative development process to meet and exceed client goals and expectations.

A high-level overview of the process

Our workflow consists of four major phases, all of which require client support. Most importantly, each phase is completed with client participation and approval. Phases include:

Phase I
Defining the scope of work
Phase II
Establishing creative direction
Phase III
Developing and refining the end-product based on the scope of work
Phase IV
Releasing the final file

For more details on our workflow, please contact your marketing specialist or visit ipfw.edu/urc

Creative Development Process

Creative Development Process

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