University Relations and Communications

Technical Skillsets and Competencies

Because the skill-sets and competencies necessary to support integrated marketing communications efforts are technical in nature, we are organized by these functions:

Marketing and Client Services

Responsible for all client support, including understanding client need, the scope of work, and delivering required end product.

  • Director of Marketing—accountable for all university marketing communications needs and projects
  • Marketing Specialists—as the “client ambassadors,” marketing specialists are the primary points of contact for all marketing projects and oversee all client communication and support services. Marketing specialist client list


Schedules all Marketing and Creative Services projects and ensures ongoing support is provided. For more information, contact Tina Ostermeyer, operations manager, at or 260-481-6428.

Creative Services

Establishes university identity standards and meets client needs through visual design and copywriting services.

  • Visual Design—team of graphic designers who work in print and digital media. Visit our staff listing at
  • Copywriting—team of creative, editing, and proofing copywriters who use words and expressions to meet client needs through print, digital, and experiential media. Visit our staff listing at

Web and Emerging Technologies

Team of Web designers and developers who meet client needs through interactive media. Visit our staff listing at

Social Media

Combines creative services and Web technologies to meet client needs. Visit our staff listing at


Works with the creative services team to capture marketing images and it available for taking university portraits. Visit our staff listing at