This guide provides an overview of Marketing and Creative Services’ mission, service offerings, best practices, and standards. To achieve the best results for your initiatives, please refer to this guide when beginning or updating marketing material that includes any identification with Indiana University–Purdue University Fort Wayne.
Marketing and Creative Services focuses on marketing to external audiences by providing strategic and integrated marketing communications through various media. Such audiences include prospective students/guardians, admitted students, high school guidance counselors/teachers/ principals, community influencers, community-at-large, sponsors/ prospective sponsors, media, alumni/prospective alumni, donors/prospective donors, industry colleagues/publications, and prospective faculty/staff.
The campus is encouraged to develop brand-appropriate marketing material for internal audiences—the campus-at-large, existing faculty/staff, and enrolled students. Clients who wish to create projects for these internal audiences are encouraged to use the IPFW Identity System and other tools provided by Marketing and Creative Services such as templates and downloadable assets (e.g., university marks and signatures).
To learn more, refer to the Internal Marketing Project Support Memo at ipfw.edu/internal-marketing.
Due to campus demand, typical turnaround time for new projects is 4–6 weeks, with a possibly longer time frame during busy times such as the beginning of the academic year or Commencement. We also require a minimum of two business days to respond to client feedback. As a service provider, we regularly explore ways to improve best practices and quality across Marketing and Creative Services with the goal of moving jobs more efficiently and effectively through our internal processes. Thus, we maintain standards through an iterative workflow that requires client input and participation.