University Relations and Communications

Marketing, Trademarks, and Artwork Review

We provide marketing communications services, help manage university trademarks, and review and approve artwork requests through the following services.

Marketing Communications—provides the following services:

  • Marketing plan development and implementation
  • Research and analysis—marketing analytics, internal analysis, competitive intelligence,* and environmental scanning**
  • Creative services through design and copy
  • Interactive management through Web and social media
  • Photography

University Identity Management—brand and positioning standards for:

  • Trademarks and signatures (i.e., logos)
  • Colors
  • Typography
  • Graphic design
  • Editorial
  • Photography
  • Unique graphic identifiers (i.e., co-branding art elements)
  • Digital and interactive media

Trademark Management—develop, manage, and approve all university trademark applications for commercial and non-commercial use

Artwork Review and Approval—review and approval of original artwork created outside of Marketing and Creative Services that includes university trademarks (logos and the use of the university name and/or acronym)

* “The legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of busienss competitors.”
Source: Strategic and Competitive Professionals

** “The process of continually acquiring information on events occuring outside the organization to identify and interpret potential trends.”
Source: highered.mcgrawhill.com; “Scanning the Marketing Environment”