While several team members may actively support your project, our marketing specialists are your primary point of contact. They act as your ambassador by helping to understand, identify, and communicate your need(s) to the marketing team. Every area of the university has a marketing specialist assigned to it. That marketing specialist will provide project support from the beginning to the end of every marketing project.
We develop and maintain the university’s identity (sometimes referred to as “brand”) and market the institution to an array of audiences. Establishing a strong identity takes place over time and through many initiatives large and small. This guide describes the collaborative effort and method with which we serve the campus. Marketing and Creative Services can help meet university or client objectives through strategic marketing communications planning, implementation, and management.
We honor the American Marketing Association’s definition of marketing: “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society-at-large.” In short, we represent the university through all actions associated with marketing.
Our team includes various functions:
Marketing and Creative Services serves customers, clients, partners, and the community-at-large. Here are helpful descriptions of each:
Customers—defined target audiences based on marketing need, such as:
Clients—university constituents who wish to get their message out and reach our customers
Partners—vendors and service providers who assist with specific marketing communications applications, including:
Community-at-large—any individual or organization who interacts with the university