Celebrate 50 Years
Marketing Communications

Preserve the IPFW brand.

Because maintaining and protecting the university’s brand is a collaborative effort, Marketing Communications has developed sets of standards to assist content creators across campus.

Identity System

Help strengthen the IPFW brand

Calls to Action

Motivate your audience

Visual Design

Colors, typography, and aesthetics

Interactive

Web design, mobile, apps, vanity URLs, HTML emails, and more

Social Media

Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn

Information Architecture

Organize your content in a meaningful way

Editorial

Copywriting, editing, and proofreading

Photography

Marketing photography, event shoots, and portraits

Technology

Displays, QR codes, and a lot more