About Us

Who We Serve

Reaching out to our target audience.

Marketing Communications focuses on marketing to external audiences by providing strategic and integrated marketing communications through various media.

Customers

Customers are defined target audiences based on marketing needs, including:

  • Student recruitment, including prospective students/guardians, admitted students, and high school guidance counselors/teachers/principals
  • Donor and alumni recruitment as a function of fundraising, including prospective and existing donors and alumni
  • Community engagement as a function of image and visibility, including community influencers such as legislators and university supporters, as well as the local community-at-large
  • IPFW campus as a function of student retention and awareness, including enrolled students, faculty, and staff. Because student retention focuses on enrolled students, faculty, and staff and marketing resources are strategically aligned, we serve the campus on a limited based.

Clients

Clients include university constituents who wish to get their message out and reach our customers.

Partners

Partners include vendors and service providers who assist with specific marketing communications applications.

Community-at-Large

The community-at-large is defined as any individual or organization who interacts with the university.

Internal Audiences

The campus is encouraged to develop brand-appropriate marketing material for internal audiences:

  • Campus-at-large
  • Existing faculty/staff
  • Enrolled students

Clients who wish to create projects for these internal audiences are encouraged to use the IPFW Identity System and other tools provided by Marketing Communications such as templates and downloadable assets (e.g., university marks and signatures).