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  • IPFW Receives Local, National Recognition for Marketing Efforts
For Immediate Release
March 15, 2013

IPFW Receives Local, National Recognition for Marketing Efforts

Key Info

  • IPFW receives Gold, Best of Show, Judge’s Choice, and more at annual Fort Wayne Addy Awards
  • Silver, Bronze, and Merit Awards received in national competition
  • Awards go to print, radio, and TV projects
  • View the award–winning entries (PDF)

FORT WAYNE, Ind.—Indiana University–Purdue University Fort Wayne (IPFW) recently received recognition for its efforts in advertising and marketing.

Jack Patton, director of marketing, publications, and creative services in the Office of University Relations and Communications, announced the following awards:

American Advertising Federation of Fort Wayne (Addy's)
Feel the Rumble, IPFW Athletics Campaign
        Gold - integrated campaigns, consumer local
Dare to Imagine, TV Spot (produced by Boyden & Youngblutt and SpaceJunk Media)
        Best of Show Broadcast
        Judge's Choice
        Gold - television, regional/national TV, single: series
        Gold - elements of advertising, visual: animations or special effects
The Shape of Success, Annual Report (produced by Boyden & Youngblutt)
        Judge's Choice
        Gold - collateral material, annual report: four color

The entries listed above are also in contention for regional recognition from the American Advertising Federation.

Higher Ed Marketing Association Advertising Awards, Group 4: School with 10,000-19,999 Students
Sculpture with Purpose, IPFW 50th Anniversary
        Silver - logo/letterhead
        Merit - website
Dare to Imagine, TV Spot
        Bronze - television single
It's Amazing, Admissions Postcard Series FY12
        Merit - direct mail
Feel the Rumble, IPFW Athletics Campaign
        Merit - total ad campaign
        Merit - radio advertising (produced by Ad Lab Advertising and Gravity Music)
IPFW Identity System, Book
        Merit - internal publication

To see the award–winning entries, view the awards list (PDF). For more information, contact Patton at 260-481-6710 or pattonj@ipfw.edu.

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