Celebrate 50 Years
Corporate Training

Corporate Advantage Newsletter - Summer 2014

Issue: 17  Summer 2014


This newsletter is published quarterly by IPFW Corporate Training, a department of the Division of Continuing Studies at Indiana University-Purdue University Fort Wayne.  We hope you will find the included information helpful as you explore new ways to use Corporate Training to your advantage.  We welcome suggestions for future subject matter; please click here to submit ideas for consideration.

 In this issue:


IPFW Alumni Insights

Crossing Cultural Lines for Clear Communication in the Business World

5 Tips for Taking Charge of Your Future Career

More on Us

Quick Links

Corporate Training

Advanced Manufacturing Network

Office of Engagement

Career Services

Alumni Relations

Search for training
ideas in our catalog

IPFW would like to thank the following companies  for choosing us as a corporate training partner since 2009.

Aging & In-Home Services
Allen County Public Library
Allen County Government
AutoForm Tool
Do It Best
Federal Mogul
Fort Wayne Metals
Fort Wayne-Allen County Airport Authority
Glenbrook Rehab
Indiana Physical Therapy
ITT Exelis
Kraft Foods
Kosciusko County Community    Foundation
LD Commodities
Lincoln Financial Group
Lutheran Life Villages
Maple Leaf Farms
Paragon Medical
Pathfinder Services
Regal Beloit
Summit Brands
Superior Essex
Symmetry Medical
Tower International
Trelleborg Sealing Solutions
Wawasee Schools
Wieland Designs


IPFW Alumni Insights
This series features alumni of Indiana University-Purdue University Fort Wayne (IPFW) as they share their insight on a variety of topics related to their professional growth. We thank IPFW Alumni Relations for helping us identify community leaders for this column.

‘Remember the Rhino’ is Part of Business Marketing Strategy
Internet Interview with Ryan Stoneburner, Owner Health Insurance, Inc. and HR Answers, Inc.

By Mary Popovich for Corporate Advantage

When IPFW alumnus Ryan Stoneburner graduated from IPFW in 1982 with a B.S. in Organizational Leadership and Supervision, he hit the ground running and has continued at a fast pace throughout his professional career.  After serving in key management positions for other companies, he now has his own business, Health Insurance, Inc., that he founded in 2006 to help individuals and employers find the best options for their health insurance needs.  Noticing that his company logo includes a rhinoceros, we asked Stoneburner why he chose this unique mascot:  “One of my nicknames growing up was ‘Ryno.’ In conjunction with this, I emulated a marketing concept from a couple of large companies that use a gecko and a duck rather successfully to give an image to an otherwise faceless insurance product,” he explains, noting that the rhino has drawn a lot of inquiries and “seems to be working” for his business.

Read the interview

Crossing Cultural Lines for Clear Communication in the Business World
By Lee M. Roberts and Suin Roberts, Associate Professors of German at IPFW

“If the kitchen trash is full, you never have to ask whether I want you to take it out. Just do it.”

Since at least the 1960s, when media expert Marshall McLuhan coined the term “global village,” the world has been aware of the increasingly international nature of business. While English seems to have become the global language, what is communicated via English depends to a large degree on the given speaker’s cultural background. Thus, even the well-intending Hoosier can expect mishaps in communication when conversing in English with peoples of other cultures. The above quotation, an excerpt from a real-life exchange between the authors of this article (a Korean-German wife and her American husband), both showcases a moment of miscommunication based on gender-related assumptions and also offers insight into potential problems between so-called low- and high-context cultures. This article seeks to call attention to this fundamental difference between cultures and offer a few examples to heighten the readers’ awareness of how it can impact efforts to communicate effectively.

Read the entire article

5 Tips for Taking Charge of Your Future Career
By Ashley Calderon, IPFW Director Career Services
Introduction By Mary Popovich for Corporate Advantage

Ashley Calderon, the Director of  Career Services at Indiana University-Purdue University Fort Wayne, has more than 10 years of experience in assisting IPFW students and graduates with their job searches. During her tenure with IPFW, she has learned what works and what does not work when it comes to finding the right career position. For this issue of The IPFW Corporate Advantage, she is sharing “5 Tips for Taking Charge of Your Future Career.” Some of the tips are basic but often- overlooked proactive measures you can take, and a few are unique ideas about which you may not be aware. Whether you are a recent graduate seeking your first position, or a career veteran looking for new challenges, you will want to read her article so you can take charge of your future career!

Read the entire article

About IPFW Corporate Advantage
Providing Corporate Advantages through Tailored Training

In need of training to elevate your company to the next level of excellence or to teach your employees specific skills needed for future growth expectations?  IPFW’s Corporate Training specializes in providing your company with a competitive advantage through training specifically tailored to your needs.  Unlike other “cookie cutter” or “one-for-all” training programs that attempt to fit your needs into their existing courses, we conduct a thorough needs analysis and custom design a program specifically for you.  We provide training at your site or ours, carefully choose the right instructor(s) from our vast network of community experts, and customize the training manual and hands-on instruction for your unique needs.  What’s more, we can schedule the training on your timeline, so that it is compatible with your operational and production goals.

Learn more about IPFW’s Corporate Training Center and the many training opportunities, or contact Joe Sepkovich at 260-399-1675 or via e-mail at sepkovij@ipfw.edu.


IPFW Division of Continuing Studies | 2101 E. Coliseum Blvd. | Fort Wayne | IN | 46805