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IPFW Business Students Have Winning Strategy

IPFW congratulates its students in the Fall 2009 Business J401 Policy and Strategy class for having the highest score for overall performance in an online competition that included more than 40,000 students from 40 countries. "The Business Strategy Game" is an online exercise in which classes divide into teams and simulate the running of an athletic footwear company. The teams are in head-to-head competition with each other.

The class learns real-world experience in this game because it operates on a parallel with real athletic footwear companies. As it says on the BSG-online Web site, "Company co-managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company's We site, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performances as measured by earnings per share, return on investment, stock price appreciation and credit rating."

This edition of the game began in late August and concluded December 6, when the final scores were announced. IPFW's "A Company" scored 110 cumulative points, which put it in a 12-way tie for first place.

The class is taught by Dr. William Todorovic, assistant professor of management and marketing.