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IPFW Students Ranked Top In Global Business Strategy Game

Dr. William Todorovic’s Spring 2009, J401, Policy and Strategy class placed in the top 100 ranking for their company's (B Sole Savers) Business Simulation Game (BSG) Online performance during the week of April 13-19, 2009. The co-managers of B Sole Savers (Company B) earned a Global Top 100 ranking on the following performance criteria:

  • Return on Average Equity - Their ROE of 78.7% was the 7th best ROE performance of the week, among 3,700 teams from colleges around the globe!

The Business Simulation Game (BSG) is a completely online exercise where teams of students run an athletic footwear company in head-to-head competition against companies run by other class members.  Company operations parallel those of actual athletic footwear companies.  Just as in the real-world, companies compete in a global market arena, selling branded and private-label athletic footwear in four geographic regions – Europe-Africa, North America, Asia-Pacific, and Latin America. 

Company co-managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company’s website, sales and marketing, and finance.  The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performances as measured by earnings per share, return on investment, stock price appreciation, and credit rating.

Each Monday, BSG-Online compile lists of the prior week's best-performing companies worldwide based on each of four measures: Overall Score (current year), Earnings Per Share, Return On Average Equity, and Stock Price.