Chair Management and Marketing and Associate Professor
Office: Neff Hall 340N
Office Phone: 260-481-0183
Office Fax: 260-481-6879
Year Beginning at IPFW: 2004
Nichaya Suntornpithug earned her Ph.D. in Marketing from the University of Memphis (2004). Dr. Suntornpithug is an Assistant Professor whose research interests include: Interactivity and Internet Commerce, Electronic Commerce and Human-Computer Interaction, Online Consumer Behavior, Innovation Adoption and Diffusion, and Service Quality. She has published in Electronic Market Journal and has presented her research at various regional, national and international conferences.