Courses
Hospitality Management Electives
- Sustainable Tourism Development (3 credits)
- Students will study the effects of tourism on the local social and ecological environment. They will gain understanding of ways to minimize the impact of tourism on the local environment while providing opportunities that directly benefit hosts and visitors as well as the environment. This course will also explore current trends in the travel market in terms of perceptions and needs of the contemporary traveler asking the question whether ecotourism is itself a trend or the reflection of a more profound change in values that impact consumer behavior in the tourism industry.
- Resort: Property, Rental, and Service Management (3 credits)
- Linking practice to theory, this course will allow students to participate fully in the operation of a resort to become familiar with all its services and activities. Particular attention will be paid on understanding the different revenue streams and their role in offering a total resort experience to the different market segments that are being attracted to the island resort.
- Destination and Resort Marketing (3 credits)
- Destinations are emerging as a fundamental concept in the study of tourism development. Resorts are, in most cases nested within destinations, their commercial destiny being therefore interdependent. This course will examine the challenges and opportunities associated with promoting resorts and destinations. Students will examine and compare strategies. They will also have opportunities to develop and apply some hands on marketing approaches.
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